In a small saucepan, bring the cranberry sauce, apple juice concentrate and butter to a boil. Remove from the heat; cool.
Carefully loosen skin of turkey breast. Set aside 1/2 cup sauce for basting and 3/4 cup for serving. Spoon remaining sauce onto the turkey, rubbing mixture under and over the skin.
Place turkey on a rack in a shallow roasting pan. Bake, uncovered, at 325 degrees for 1-1/2 to 2 hours until a meat thermometer reads 170 degrees, basting occasionally with reserved sauce. Cover and let stand for 10 minutes before carving. Warm reserved 3/4 cup sauce and serve with turkey.
Makes 12 servings.