Cranberry Highway

Cranberry Highway

Road Trip Anyone?

Wisconsin’s Cranberry Country is best experienced during the harvest when the brilliant red cranberries stand out among the fall backdrop of oranges, yellows and browns. And one of the best ways to see the harvest is by driving the Cranberry Highway.

The self-guided drive extends 50 miles across central Wisconsin’s cranberry growing region, stretching from Wisconsin Rapids to Warrens. See centuries-old cranberry beds, enjoy wildlife viewing in the old glacial lake area of Wisconsin, and even bring your bike and travel the companion Cranberry Trail.

Along the way, don’t miss stops at the Wisconsin Cranberry Discovery Center Museum, the Sandhill Wildlife Area, Glacial Lake Cranberries, and Rubi Reds gift shop! Harvest typically runs from late September through much of October.

Learn more about the Wisconsin Cranberry Highway.

Cranberry Highway