Wisconsin’s cranberry growers provide nearly 60 percent of the nation’s supply of cranberries – and they provide much more to the state of Wisconsin.  In fact, the cranberry industry is the state’s largest fruit industry, contributing nearly $350 million annually to the state’s economy and supporting approximately 7,200 jobs.

Based on recent projections from cranberry industry experts, business leaders and marketers, the cranberry industry has the opportunity to produce an additional 100 million to 150 million pounds, or roughly 1.0 to 1.5 million barrels, of berries in the next 5-10 years to help meet the increased global demand. 

Such growth is an opportunity for Wisconsin’s cranberry industry to significantly benefit the state’s economy. Timing is key to seize this growth opportunity as other states and regions are also are looking to increase their cranberry production.  With that in mind, WSCGA is working collaboratively with state regulators, cranberry handlers and marketing companies, community and business groups and its growers to make a concerted effort to provide interested growers with the opportunity to expand their farms through a streamlined permit review process when there is an impact to a wetland. 

As a most recent update on this effort, in December 2008, the U.S. Army Corps of Engineers issued its General Permit 014 for activity on cranberry marshes that would impact wetlands.  This was the final administrative step in streamlining regulatory review of cranberry marsh and wetland projects and allowing for collaboration between state and federal regulators when considering such efforts.

With the permit in place and growers, wetland consultants and engineers educated on the new permit review process, Wisconsin is poised to allow state growers to take advantage of market opportunities if it fits with plans for their farms.

And, click here to read the latest news regarding permitting review process.